Companies embrace an ESG strategy

Companies embrace an ESG strategy

In Depth

Chile: Colbún A few years ago, fishermen in Coronel, Chile complained that the local power plant’s cooling system was reducing their catch. Rather than shrug off the grumbling, Colbún, operator of the generator, spent $5 million to install filters that prevented fish from being sucked into the cooling pipe. Competitors soon faced costly shutdowns until they fitted systems like Colbún’s. By acting early, “we protected the asset and kept it from being questioned by the authorities,” says Pedro Vial, Colbún’s chief public affairs officer. Being proactive is important in an industry frequently scrutinized for environmental concerns. “We live in a world where people can instantly complain over so

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