Bank of the Year Colombia

Bank of the Year Colombia

Corporate & Sovereign Strategy Bonds

A healthy balance sheet, a wide customer base and geographical diversification has kept Bancolombia on an even keel in an economy that appears to be ebbing. Attention to customers and development of digital solutions have been at the forefront of the bank’s objectives over the past year.“Our business model has drawn a broad customer base of around 10 million clients from Colombia and Central America,” Jaime Velásquez, vice president for strategy and finance, tells LatinFinance. “Because we put the client at the center, we usually have the best measurements for service quality, reputation and referrals within the system. The bank is an amiable institution, which the market recognizes.”Meanwhi

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