If You Build It

If You Build It


For some years now, Mexico's National Trust Fund for Tourism Development, FONATUR, with its three decades of experience developing projects for vacationers, has been advising Central American countries on their tourism strategies. Creating large-scale 'Integrally Planned Centers' such as Cancun, which FONATUR built on Mexico's Caribbean coast out of nothing in the 1970s, has helped catapult Mexico to the status of one of the world's top-10 tourist destinations. Last year, foreign tourists spent close to $12 billion in Mexico. Building large-scale tourist centers is an enormous challenge, and not necessarily the right fit for the smaller countries of Central America. Yet for a region long ro

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