Case Study: A Successful Distribution Alliance Grupo Elektra and Western Union

Case Study: A Successful Distribution Alliance Grupo Elektra and Western Union

    Case Study: A Successful Distribution Alliance Grupo Elektra and Western Union In 1996, Grupo Elektra and Western Union signed a 10-year agreement under which the company became a paying agent for electronic money transfers to Mexico.  Today, Grupo Elektra is among Western Union's most important paying agents worldwide.  For all brands, in 2005 Grupo Elektra totaled 7.6 million transactions worth US$2 billion in principal, and in the last 12 years the company has made over 36 million payments totaling more than US$9 billion. Grupo Elektra is Latin America's leading specialty retailer, consumer finance and banking and financial services company.  The company sells retai

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