Citibank Connects With Its Clients

Citibank Connects With Its Clients

Rajesh Mehta, Driss Temsamani, Carlos Elizalde, Lilian Piccioti At one time, Citibank, like other banks in Latin America, faced fierce competition from brash new Internet companies threatening to poach corporate clients with electronic commerce solutions that promised to revolutionize the way companies do business. Citibank reacted by investing heavily in modernizing electronic banking and integrating its financial services into its clients' day-to-day business processes. Whereas local banks in the region saw the Internet as a way to cut the cost of doing business, Citibank saw things somewha

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