Bancolombia makes Distribution Work

Bancolombia makes Distribution Work

Jorge Londoño Bancolombia is no stranger to adversity. A product of the 1997 merger between Banco Industrial de Colombia and Banco de Colombia, Bancolombia was created just as the country was heading into its first recession in 70 years. Circumstances have changed since that recession, but it would be a brave banker who would say that they are necessarily easier: economic growth has stalled and foreign competitors with hefty balance sheets are stalking local players. The country's apparently endemic political and social instability doesn't help either. But none of this has stopped Bancolombi

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