Betterware maps out LatAm expansion plans

Betterware maps out LatAm expansion plans

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Mexican direct-to-consumer company Betterware de México plans to set up shop in Colombia, Peru and other markets in Latin America in the next two or three years after opening its first international business in Guatemala in 2020, a company source told LatinFinance on Friday. Following the move to Guatemala, Betterware is confident it can replicate its business model in other countries in the region, the source said. The company has not yet decided if it will finance the expansion with debt, addi

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