Totvs acquires digital marketing company

Totvs acquires digital marketing company

Corporate & Sovereign Strategy Equity M&A Technology Latin America South America Brazil

Brazilian software developer Totvs said it agreed to pay BRL1.86 billion ($328 million) for 92% of the digital marketing company RD Station and reached an "important milestone" in the development of its own business-to-business (B2B) platform. "Such an ecosystem aims at increasing the addressable market and the take rate, and also allows the company to reach and retain more customers," Totvs said in a securities filing on Tuesday. RD Station was founded in 2011 and provides sales and marketing s

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