November 12, 2018 |
France's Carrefour said that its Brazilian subsidiary has acquired the local foodtech firm e-Mídia for an undisclosed amount.
The supermarket chain plans to sell groceries on e-Mídia's recipe website CyberCook, Carrefour said in a statement. e-Mídia operates two other websites in Brazil — the women's health and beauty site VilaMulher and the wellness site MaisEquilíbrio.
The websites have more than 100,000 recipes and receive more than 2.4m visitors per month, Carrefour said.
Supermarket chain plans to sell groceries through e-Mídia's three websites