XP Investimentos: Excellence in Financial Innovation

XP Investimentos: Excellence in Financial Innovation

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XP Investimentos started out in 2002 in a small office in Porto Alegre, 700 miles south of São Paulo. With seed capital of just R$20,000 ($5,000), company founders Guilherme Benchimol and Marcelo Maisonnave saw a business opportunity in offering financial advice to Brazil’s rising middle class. Their strategy was to offer basic investment classes to attract customers. From those humble beginnings, XP has emerged as the largest independent broker in Brazil, with assets of R$200 billion, 800,000 customers and offices in New York, London, Geneva and Miami. And it has equally large ambitions. By 2020, it hopes to have R$ 1 trillion reais in assets with 3 million clients. Educating small investor

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