Santander: Excellence in Executing Regional Strategy

Santander: Excellence in Executing Regional Strategy

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Serving over 40 million customers through more than 6,000 branches in six different countries, Santander has created one of the biggest banking networks in Latin America. The result of this carefully orchestrated growth strategy: Latin America now accounts for more than half of the Spanish banking giant’s global income. What’s more, Santander has accomplished this expansion without losing the local touch in the markets it serves. Its branches in Latin America are often among the company’s most profitable, and its banks in the region are regular winners of LatinFinance’s Banks of the Year awards. A key Santander strength is its focus on strategies to boost loyalty among clients, while the b

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