Luiza Trajano: Lifetime Achievement

Luiza Trajano: Lifetime Achievement

Corporate & Sovereign Strategy People Game-Changers

Luiza Trajano can trace the beginnings of her success back to when she was 12 years old and working in her aunt’s giftshop in Brazil. That was her first taste of the retail business, and she went on to build on that experience--in a remarkable fashion. It made no matter that she spoke with the accent that so common to those who grew up in the interior of the state of São Paulo. Nor did she mind that she wanted to succeed in a world dominated by men. She went on to graduate from law school and work in a variety of positions in her aunt’s store, from overseeing collections to sales. As CEO and later chairwoman, Trajano eventually transformed Magazine Luiza from a small family store to one of

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