Cemex: Outstanding Global Corporate Strategy

Cemex: Outstanding Global Corporate Strategy

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Few companies in Latin America can match the global footprint of Cemex. The largest cement maker in the Americas has achieved a remarkable feat over the last three decades, expanding to become a global leader and multinational company while based in a developing economy. Cemex began globalizing its operations in the 1990s, acquiring a majority stake in two Spanish firms. That kicked off an acquisition strategy that first focused largely on emerging markets and later extended to more developed markets. By the 2000s, Cemex had grown into a global leader. In 2007, it made headlines with the biggest takeover in the global buildings material sector by acquiring Rinker, the Australian building

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