Best Regional Strategy: Santander

Best Regional Strategy: Santander

Much talk has been made of European, and particularly Spanish, banks’ troubles in recent years. But the effects of the European crisis have yet to have any major impact on their Latin assets. For international banks such as BBVA and Santander, these regional operations represent their crown jewels. The name of the game has been monetizing assets without pulling out of the region completely. Santander found itself needing to address a €6.47 billion ($10.08 billion) capital shortfall to meet new requirements imposed by European regulators last year. Its profits were sagging as well, falling from €8.18 billion in 2010 to €5.35 billion in 2011. Profits at the Latin American units have held u

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