Back to the Future

Back to the Future

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by Jef Cozza Technology may not be the first sector that leaps to investors’ minds when they think of LatAm. The region is more often dominated by deals from the oil & gas or mining sectors, which between them represented $94.5 billion in M&A deal volume in 2010, 38% of all deals that year, according to Dealogic. But investment in the technology sector, though still at low levels, is beginning to catch the eye of some major strategic and financial investors. “Colombia has the same level of penetration that the US did in 2000,” says Daniel Gertsacov, new markets director for Google Latin America. “It has the same percentage of e-commerce as a percentage of

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