COVER STORY: Back to the Future

COVER STORY: Back to the Future


by Dan Shirai  As the global financial system is ripped apart by the worst crisis it has seen in 70 years, a knee-jerk revulsion to complexity and risk favors conservative institutions with scale and track record. When the dust settles, winners will be those plodding along in less glamorous markets, incrementally forging market share and tapping into long term trends in countries where significant fundamental strength lies behind technical trading mayhem. In Latin America, one financial institution is poised to emerge victorious through its focus on the high growth potential middle and low income segments of Brazil’s population. Banco Bradesco is the LatinFinance Bank of the Ye

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