October 4, 2004
Enrique Cueto set out to break the notion that the topsy-turvy aviation industry only attracts masochists. At the helm of LAN, he says he's done that. Almost.
"Well, maybe there's still a little masochism," concedes Cueto, who directs an anomaly, an international airline that makes money. Traded on the New York Stock Exchange since 1997 and boasting stock prices that have risen almost vertically in the past two years, Latin America's most profitable carrier has become a model of how to do things right. While other airline executives shuffled through bankruptcy papers, lobbied their governments for bailout
Latin America's best-run airline, LAN, has marked its 10th straight year of profits. Enrique Cueto, LatinFinance's CEO of the Year, is the man who made it happen.