October 5, 2003
In the same way that British entrepreneur Sir Richard Branson transformed transatlantic economy travel with superior service at Virgin Atlantic, Lanchile has raised the bar for Latin American airlines. Like Virgin, LanChile offers first-rate economy air travel, providing its passengers with personal video screens, interactive video games, lots of legroom and high-quality food. But the Chilean airline has also excelled as a business, deftly managing its operations and finances in an embattled industry worn down by successive crises since the terrorist attacks of September 11, 2001.
Cargo hold: LanChile had the highest
Relatively unknown by investors outside of its home region, LanChile is growing and profitable at a time when the world's mightiest airlines have faltered.