Fighting the Good Fight

Fighting the Good Fight


Brazilian President Luiz Inácio Lula da Silva made some surprising choices when he assembled his cabinet a year ago. One of his more interesting decisions was to pick Luiz Furlan, a millionaire São Paulo businessman, to head the amorphous development, industry and trade ministry. Furlan, 56, the boss of Sadia, Brazil’s largest poultry company and a big exporter, hardly seemed the right man to take charge of a slow-moving bureaucracy in Brasília. He is a typical Paulistabusinessman - a blunt, no-nonsense kind of man used to making decisions quickly and having them carried out immediately.

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