Rescue Mission II

Rescue Mission II

People Corporate & Sovereign Strategy

Philippe Reichstul is back in the spotlight. The former president of Petrobras, the Brazilian oil company, is now in charge of another national institution: the Organizações Globo media empire. The Marinho family, which owns Globo, hired Reichstul in February while he was still mulling his options after the government ejected him from Petrobras at the end of last year. It is hard to imagine a bigger career shift. Petrobras is a lumbering state-owned oil producer, the country's biggest company. Globo, is a privately held media company that grew rich by mesmerizing Brazil with its steamy telenovelas. Brazilians watch Globo more than any other network and this gives the company

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