Quenching Corporate Thirst

Quenching Corporate Thirst

Peru

Three major Latin American companies want a piece of Backus and Johnston, the maker of Pilsen and Cristal beer. Early in July, when the air was thick with rumors that Bavaria, Colombia's largest beer company, was about to buy a major stake in Peru's dominant brewer, Backus&Johnston, Steven Bandel, president of Venezuela's Cisneros Group, decided it was time to make a move. Backus is one of the few independent brewers left in the rapidly consolidating South American beer market and its monopoly status in its home market makes it extremel

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