An Intercontinental Mix

An Intercontinental Mix


Cemex is famous for a number of things, among them its fabled management team and its obsession with centralization. But the company's principal claim to fame is its status as the largest and most successful of Mexico's multinationals. Cemex has grown by spotting underperforming companies around the world and making them profitable by submitting them to a wrenching process of management reengineering. Lorenzo Zambrano, the company's courtly chairman and CEO, says he had little choice but to expand overseas. "If we had remained a regional company, a Mexican company, we would have disappeared as an independent company," says Zambrano. "It is as simple as that." He vows that as long

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