The Lift Under Embraer's Wings

The Lift Under Embraer's Wings

People Corporate & Sovereign Strategy

Embraer's small but stylish jets have become an unmistakable presence all over the world with their sleek lines and swept-back wings. It is a company that has become the pride of Brazil. When Britain's Prime Minister Tony Blair visited the country in July, he was flown about the country in an Embraer jet and stopped off to visit the company's headquarters in the state of São Paulo. The company is unique for its ability to design, develop and build high-technology products profitably. There are no similar cases anywhere in Latin America and few in the developing world as a whole. This is even more impressive bearing in mind that older, better-established European firms such as Fokk

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