Sara Lee Buys Brazilian Coffee

Sara Lee Buys Brazilian Coffee


US-based food company Sara Lee says it is buying Brazilian coffee company Cafe Damasco for about $60m or 1x 2009 sales. The buyer says the acquisition gives it a stronger foothold in Brazil, given Damasco's market position in the southern part of Brazil. The transaction is also seen providing manufacturing synergies in Sara Lee's facility in the Sao Paulo region, as well as an improved competitive position in the Northeast. With its brands Pilao and Caboclo, Sara Lee says it already has a releva

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