CVRD Cuts the CRD

CVRD Cuts the CRD

People Corporate & Sovereign Strategy

Brazilian mining powerhouse CVRD has changed its name to Vale as part of what it calls a "new brand and new communications positioning." Donning a white hard hat, CEO Roger Agnelli made the announcement Thursday to about 500 managers from around his expanding empire. They were gathered in Rio auditorium and entertained by an enthusiastic drum-banging, singing and dancing troupe. The new logo – a warped green and yellow ice cream cone – is designed to bring the iron ore producer "closer to people

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