December 01 2002
Quenching Corporate Thirst
A 123-year-old Peruvian brewer has become the prize in
a fight to dominate the region's beer market. The battle involves some of South America's most powerful families.
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Three major Latin
American companies
want a piece of
Backus and Johnston,
the maker of Pilsen
and Cristal beer.
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Early in July, when the air was thick with rumors that Bavaria, Colombia's largest beer company, was about to buy a major stake in Peru's dominant brewer, Backus&Johnston, ...
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