Corporate with the best regional strategy

Jul 1, 2014

Coca-Cola Femsa has form in M&A, while its latest acquisitions build its bases in the center of Brazil

Finding Latin American corporates building big operations in the region is often easier than finding firms building operations outside Latin America.

This makes sense: aside geographic proximity, the region’s cultural and linguistic ties are obvious. Operational expertise in the home market can often give an advantage lacked by firms from outside Latin America, particularly from developed markets — where the challenges and opportunities are very different.

But even within the relatively crowded arena of corporates expanding regionally, Mexican bottler Coca-Cola Femsa has stood out. In retail businesses like bottling, scale matters, and thanks to its acquisitions (primarily in Latin America) Coca-Cola Femsa is now the biggest bottler of Coca-Cola products in the world.

In developed markets, Coca-Cola is more likely to be...

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