Finding Latin American corporates building big operations in
the region is often easier than finding firms building
operations outside Latin America.
Corporate with the best regional strategy
Coca-Cola Femsa has form in M&A, while its latest acquisitions build its bases in the center of Brazil
This makes sense: aside geographic proximity, the
region’s cultural and linguistic ties are obvious.
Operational expertise in the home market can often give an
advantage lacked by firms from outside Latin America,
particularly from developed markets — where the
challenges and opportunities are very different.
But even within the relatively crowded arena of corporates
expanding regionally, Mexican bottler Coca-Cola Femsa has stood
out. In retail businesses like bottling, scale matters, and
thanks to its acquisitions (primarily in Latin America)
Coca-Cola Femsa is now the biggest bottler of Coca-Cola
products in the world.
In developed markets, Coca-Cola is more likely to be...
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