Quantifying the softer aspects of a business is never easy — but when done right, it can be highly rewarding.
The performance of the M&E LatinFinance Brazil Stars Index bears this out: the index has consistently outperformed almost all of Brazil’s other benchmarks over the past three years. Only the Novo Mercado index has matched it — both have returned 34% over the period, according to data from Management & Excellence (M&E).
The performance of the Brazil Stars Index puts it in another...
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