Effective sustainability, risk management and investor
relations practices are increasingly viewed as a source of
competitive advantage in Latin America, having arrived firmly
on the radar of the region's companies and investors. Consumer
preferences, which lean more and more towards green, are also
making banks and corporations take a closer look at the way
they do business. An increased interest in accountability is
pushing companies toward more sustainable practice.
As sustainability becomes integrated as a core business element, financial institutions and corporate players are touting their participation in it as well as its benefits.
It is not just a public relations tool. Sustainable
practices are good for the bottom line and lift share prices.
Indexes of the top sustainable companies regularly outperform
broader benchmarks. While there is still much to be done in the
region, LatAm's companies compare very favourably versus
emerging market peers.
"At the end of the day, the company's mission is to maximize
its value for its shareholders, but we see that as something
intrinsically tied with sustainable development, it's...
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