Sustainable Efforts

May 1, 2012

As sustainability becomes integrated as a core business element, financial institutions and corporate players are touting their participation in it as well as its benefits.

Effective sustainability, risk management and investor relations practices are increasingly viewed as a source of competitive advantage in Latin America, having arrived firmly on the radar of the region's companies and investors. Consumer preferences, which lean more and more towards green, are also making banks and corporations take a closer look at the way they do business. An increased interest in accountability is pushing companies toward more sustainable practice.

It is not just a public relations tool. Sustainable practices are good for the bottom line and lift share prices. Indexes of the top sustainable companies regularly outperform broader benchmarks. While there is still much to be done in the region, LatAm's companies compare very favourably versus emerging market peers.

"At the end of the day, the company's mission is to maximize its value for its shareholders, but we see that as something intrinsically tied with sustainable development, it's...

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