by Ben Miller
Its always been a close race between the top three banks
in Brazil. But Bradesco has won particularly high points at a
time when the countrys banks are contending with
government macro-prudential measures, inflation worries, a
potential credit bubble and now a slowdown in economic growth.
Prudent but Profitable
Bradesco’s balanced approach to banking has left it well prepared to weather any downturns as it builds market share in key sectors. Organic growth is a top priority
Despite the somewhat uncertain outlook, the Brazilian
banking giant has been able to maintain strong profitability
ratios, a diversified portfolio base and healthy reserve
Banks in Brazil and Bradesco in particular go into the
slowdown with comfortable levels of loan loss reserves, are
well-capitalized and with margins capable of absorbing big
losses, Peter Shaw, managing director at Fitch Ratings
for financial institutions, says.
With 689.3 billion reais in assets as of June 30, Bradesco
may not be the largest bank in the system, with competitors
Itaú and state-owned Banco do Brasil boasting 793
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