Digicel Interview: Opportunity Calling

Sep 1, 2009

In less than a decade, cell phone operator Digicel has become the Caribbean market leader. Expansion into Central America means taking on América Móvil and Telefónica.

by Taina Rosa

Mobile communications company Digicel has conquered the Caribbean in less than eight years. The Irish-owned company has helped boost penetration rates to more than 90% in Caribbean markets such as Jamaica, where penetration rates were only 4% in 2001, according to Digicel Group CEO Colm Delves. Digicel is eyeing additional opportunities for expansion in the region, particularly in the Bahamas, where the telecom sector is set to open up to competition.

The company is also in the early stages of its incursion into Central America. Delves tells LatinFinance that as of March, Digicel had already gained 1.1 million customers in Honduras and Panama, where it began operations in late 2008. Growth prospects look bright as Costa Rica opens up its telecom sector. However, the company faces tough competition in the region from large and seasoned players like América Móvil and Telefónica. ...

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