Digicel Interview: Opportunity Calling
In less than a decade, cell phone operator Digicel has become the Caribbean market leader. Expansion into Central America means taking on América Móvil and Telefónica.
by Taina Rosa
Mobile communications company Digicel has conquered the
Caribbean in less than eight years. The Irish-owned company has
helped boost penetration rates to more than 90% in Caribbean
markets such as Jamaica, where penetration rates were only 4%
in 2001, according to Digicel Group CEO Colm Delves. Digicel is
eyeing additional opportunities for expansion in the region,
particularly in the Bahamas, where the telecom sector is set to
open up to competition.
The company is also in the early stages of its incursion
into Central America. Delves tells LatinFinance that as of
March, Digicel had already gained 1.1 million customers in
Honduras and Panama, where it began operations in late 2008.
Growth prospects look bright as Costa Rica opens up its telecom
sector. However, the company faces tough competition in the
region from large and seasoned players like América
Móvil and Telefónica. ...
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