COVER STORY: Back to the Future
Long seen as a conservative bank, Bradesco has rebuffed critics with an impressive run for the top. Bold acquisitions and quick decision-making contribute to its success.
by Dan Shirai
As the global financial system is ripped apart by the worst
crisis it has seen in 70 years, a knee-jerk revulsion to
complexity and risk favors conservative institutions with scale
and track record. When the dust settles, winners will be those
plodding along in less glamorous markets, incrementally forging
market share and tapping into long term trends in countries
where significant fundamental strength lies behind technical
In Latin America, one financial institution is poised to
emerge victorious through its focus on the high growth
potential middle and low income segments of Brazils
population. Banco Bradesco is the LatinFinance Bank of the
Over the past few years our strategy has been to fill
all the spaces, Marcio Cypriano, CEO of Bradesco, tells
LatinFinance in a September interview. The bank has entered new
businesses, including retail brokerage and investment banking,
as well as...
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