Embraer's small but stylish jets have become an unmistakable
presence all over the world with their sleek lines and
swept-back wings. It is a company that has become the pride of
Brazil. When Britain's Prime Minister Tony Blair visited the
country in July, he was flown about the country in an Embraer
jet and stopped off to visit the company's headquarters in the
state of São Paulo.
The Lift Under Embraer's Wings
Maurício Botelho has transformed Brazil's regional aircraft maker from a money-losing dud into a profit-driven enterprise that has won the respect and support of the international markets. He is LatinFinance's CEO of the Year.
The company is unique for its ability to design, develop and
build high-technology products profitably. There are no similar
cases anywhere in Latin America and few in the developing world
as a whole. This is even more impressive bearing in mind that
older, better-established European firms such as Fokker or
Dornier, have had to drop out of the market, leaving the
regional jet business to Embraer and Canada's Bombardier.
It has taken Embraer 32 years to become a world-class
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