Philippe Reichstul is back in the spotlight. The former
president of Petrobras, the Brazilian oil company, is now in
charge of another national institution: the
Organizações Globo media empire. The Marinho
family, which owns Globo, hired Reichstul in February while he
was still mulling his options after the government ejected him
from Petrobras at the end of last year.
Rescue Mission II
Phillippe Reichstul has taken over Globo, the Brazilian media group that has hit a rough patch. His stellar performance at Petrobras, the national oil company where he was CEO, made him a shoo-in for his new role.
It is hard to imagine a bigger career shift. Petrobras is a
lumbering state-owned oil producer, the country's biggest
company. Globo, is a privately held media company that grew
rich by mesmerizing Brazil with its steamy telenovelas.
Brazilians watch Globo more than any other network and this
gives the company great political power, particularly in
Yet it is not hard to see what Petrobras and Globo have in
common and how the Marinhos want Reichstul to help them. In his
short career at Petrobras, Reichstul...
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