Sun, Sand and Sports

Sep 1, 2005

The Caribbean is selling itself to sports fans, starting with cricket. Governments are already spending millions to prepare for the 2007 Cricket World Cup.

Cricket is the national sport of the English-speaking Caribbean, but in the past hard times have prevented governments from investing more money in stadiums or their teams. However, that's about to change with the advent of the 2007 Cricket World Cup, which will be played in stadiums in eight Caribbean countries and which is expected to bring in more than 100,000 fans from cricketing nations such as England, India, Australia and South Africa. Recent matches between England and the West Indies cricket team held in Barbados have attracted almost 10,000 visitors, largely from the UK, and injected $24 million into the Barbadian economy. Some observers are hoping the next World Cup will bring in about $400 million for the host countries. To that end, host governments are investing more than $200 million in stadiums, adding capacity and upgrading six different cricket grounds and building two new ones. The dual-island nation of...

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